Double Sided Straight Fabric Pop Up Display
Double Sided Straight Fabric Pop Up Display
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One Display Wall. Two Sides to Tell Your Story.
A standard trade show backdrop is usually positioned against a wall, with branding visible from the front. But what happens when your display is in the middle of an exhibition hall, between two activity areas, or somewhere visitors can approach from either direction?
The Double Sided Straight Fabric Pop Up Display is designed for these situations. It provides a full-height printed fabric display on both sides, allowing you to show the same branding twice or use different messages for different audiences.
Unlike conventional single-sided pop-up displays, this model features a reinforced circular aluminum tube structure designed to support tension fabric graphics on both faces. The graphics are printed on 240g flame-retardant tension fabric using dye sublimation for detailed, full-color artwork.
One practical advantage is that the fabric can remain attached to the pop-up frame when you collapse it. This reduces the need to remove, fold, and reinstall the graphics at every event.
Available in widths from approximately 5ft to 20ft, with 7.5ft and 10ft height options, it works as a freestanding exhibition backdrop, branded space divider, or two-sided promotional wall.
The main reason to choose this display isn't simply having twice the printed area. It's being able to position your branding somewhere a conventional backwall wouldn't work.
Which Size Should You Choose?
Two decisions matter: how much width you need and whether your venue permits a 10ft-tall display.
| Size | Recommended Application |
|---|---|
| 5 × 7.5 ft | Small promotional corners, individual product demonstrations, compact information points |
| 7.5 × 7.5 ft | Reception areas, compact event displays, and branded photo stations |
| 10 × 7.5 ft | Standard-width exhibition displays, event partitions, and promotional walls |
| 12 × 7.5 ft | Wider retail activations and corporate event partitions |
| 15 × 7.5 ft | Large demonstration areas and wider event-space divisions |
| 20 × 7.5 ft | Full-width indoor exhibition walls and large promotional installations |
| 10 × 10 ft | High-ceiling photo walls, presentations, and taller exhibition displays |
| 12 × 10 ft | Conference displays that need extra branding above people or furniture |
| 15 × 10 ft | Larger stages, sponsor walls, and dual-purpose event partitions |
| 20 × 10 ft | Large conference stages and open exhibition spaces with approved height clearance |
Buyer Tip: If you're exhibiting in a standard inline trade show booth, a 7.5ft-tall display is generally easier to accommodate than a 10ft version. Even then, confirm the venue rules, especially if you're using the display as a freestanding divider rather than a rear backwall.
Double-Sided vs. Single-Sided: Which One Do You Need?
| Consideration | Double-Sided Pop-Up | Single-Sided Pop-Up |
|---|---|---|
| Display Against a Wall | Possible, but second face may be unused | Usually sufficient |
| Visitors on Both Sides | Ideal | Rear may be unprinted or unfinished |
| Two Different Messages | Yes | No |
| Freestanding Space Divider | Useful | Less suitable for two-sided branding |
| Printed Graphic Area | Both faces | Primarily front face |
| Best Buying Reason | Visibility from opposite directions | Standard backwall branding |
Our advice: If the display will always stand against a wall, you probably don't need double-sided printing. Choose this model when both sides will actually be seen.
Why Choose a Double-Sided Pop-Up Display?
- Useful Between Two Activity Areas Place it between a product demonstration area and a meeting space, with relevant artwork facing each side
- No Blank Back Facing Visitors Particularly useful for island booths, open exhibition floors, and retail spaces with traffic from multiple directions
- Different Messages on Each Side One face can introduce your business while the other highlights products, services, or an event sponsor
- Less Work Between Events The stay-on fabric system allows the graphics to remain attached during normal frame collapse, reducing repeated graphic installation
Key Features & Practical Uses
- Two Printed Display Faces Display the same campaign or different artwork on opposite sides
- Circular Aluminum Tube Frame Designed to support the tension of the dual fabric graphics
- Stay-On Fabric System Graphics can remain attached when the frame is collapsed for storage
- 240g Flame-Retardant Fabric Printed fabric suited to indoor exhibition and promotional displays
- Dye-Sublimation Printing Produces full-color logos, photography, and promotional artwork
- 7.5ft and 10ft Heights Choose based on venue clearance, artwork requirements, and display restrictions
Where This Display Makes Sense
- Island and Open-Space Booths: Position the backdrop where visitors can see it from opposite aisles instead of placing it against a backwall.
- Exhibition Space Dividers: Separate customer meetings from product demonstrations while keeping both sides branded.
- Conference Registration Areas: Use one side for event welcome messaging and the other for directions, schedules, or sponsor recognition.
- Retail Promotions: Place the display between two departments or promotional areas, with different offers facing each direction.
- Corporate Events: Create a shared background between two presentation or photography areas without installing separate backdrop stands.
Technical Specifications
| Specification | Details |
|---|---|
| Product Type | Double-Sided Straight Fabric Pop-Up Display |
| Available Widths | 5, 7.5, 10, 12, 15 and 20 ft |
| Available Heights | 7.5 ft and 10 ft (depending on width) |
| Graphic Material | 240g Flame-Retardant Tension Fabric |
| Printing Method | Full-Color Dye Sublimation |
| Frame Material | Aluminum |
| Frame Tube Diameter | 12.2 mm |
| Frame Tube Thickness | 1 mm |
| Frame Depth | 11.69" (29.7 cm) |
| Graphic Configuration | Printed Front and Back |
| Storage | Collapsible Pop-Up Frame with Stay-On Graphics |
Available Frame Sizes
The dimensions below are the actual listed frame measurements. Nominal product names are rounded size categories.
| Size | Actual Frame Width × Height | Frame Depth |
|---|---|---|
| 5 × 7.5 ft | 60.35" × 89.57" | 11.69" |
| 7.5 × 7.5 ft | 89.57" × 89.57" | 11.69" |
| 10 × 7.5 ft | 118.78" × 89.57" | 11.69" |
| 12 × 7.5 ft | 147.99" × 89.57" | 11.69" |
| 15 × 7.5 ft | 177.20" × 89.57" | 11.69" |
| 20 × 7.5 ft | 235.63" × 89.57" | 11.69" |
| 10 × 10 ft | 118.78" × 118.78" | 11.69" |
| 12 × 10 ft | 147.99" × 118.78" | 11.69" |
| 15 × 10 ft | 177.20" × 118.78" | 11.69" |
| 20 × 10 ft | 235.63" × 118.78" | 11.69" |
Artwork dimensions: The supplied graphic specifications show two different print dimensions per size. This likely reflects the fabric panels and their frame-wrapping allowances, rather than two identical flat printed faces. Buyers should use the artwork template for the selected size instead of designing directly to the nominal frame dimensions.
Frequently Asked Questions
Q: What is the difference between a double-sided and single-sided fabric pop-up display?
A: A double-sided display presents printed artwork on both the front and back. It's most useful when visitors can see both sides. A single-sided display is generally sufficient for a backdrop positioned against a wall.
Q: Can I print different designs on the front and back?
A: Yes. You can use the same branding on both sides or create separate artwork for each audience, such as a product promotion on one face and company information on the other.
Q: Can I use this display as a freestanding room divider?
A: Yes, it can serve as a visual divider between indoor event areas. However, it is not a soundproof partition or a substitute for a permanent wall. Follow the venue's requirements for stability, access, and emergency exits.
Q: Do I need to remove the fabric before folding the display?
A: No. The stay-on graphic system is designed to allow the fabric to remain attached while the pop-up frame is collapsed. Follow the supplied folding instructions to avoid trapping or damaging the graphics.
Q: Can one person assemble the display?
A: The expanding pop-up frame is designed to simplify setup. Smaller sizes may be manageable for one person, but assistance is recommended for larger 15ft and 20ft models.
Q: Which height should I choose for a standard trade show booth?
A: The 7.5ft height is generally easier to accommodate. Many inline trade shows limit backwalls to 8ft and also restrict the position of tall displays within the booth. Confirm the rules before ordering.
Q: Is the printed fabric wrinkle-free?
A: The tensioned fabric is designed to fit smoothly over the frame and minimize wrinkles. Minor creases from packing may still occur, particularly after storage.
Q: Is this display suitable for outdoor events?
A: It's primarily intended for indoor use. A large double-sided fabric wall can be vulnerable to wind, so unprotected outdoor installation is not recommended.
Q: Can I use it for a step-and-repeat photo backdrop?
A: Yes. It can work as a photo background, especially when separate photography areas are positioned on opposite sides. Ensure enough space for camera positioning and lighting.
Q: Can PrintDrill help with artwork for both sides?
A: Yes. PrintDrill offers free design assistance. Send your logo, artwork requirements, and selected size to hello@printdrill.com to prepare a design proof before production.
